Case Study: Starboard - B Corp social token

Starboard, is a leading sustainability-driven watersports brand, positioned at the intersection of ocean pollution and climate change. Starboard has been on the forefront of innovation in the watersports industry since 1994 and is pioneering a 10 X Climate positive approach together with SOMWR apparel.

Socialstack worked with the Starboard team to craft a social token that increased sales and digital engagement with their merchandise and clothing brand, SOMWR, while incentivizing customer actions that advanced their ESG and corporate impact goals. This pioneering launch was the first ever social token launched by a B Corp and the first Web3 launch in the watersports community.

500k pounds of plastic was removed from the ocean thanks to individuals, who participated in beach cleanups orchestrated by Starboard on Socialstack in the first 4 weeks after the token launch. They created QR codes that participants scanned at the beach cleanup and earned their tokens.

The Story of Starboard’s Blue Tiki Token ($BTIKI)

Starboard strongly believes that climate-conscious customers in the outdoors community should be rewarded for choosing to do good. That’s why they introduced the Blue Tiki token - $BTIKI.

The $BTIKI token unlocks exclusive discounts, private events, and membership benefits within Starboard and SOMWR’s entirely global water sports community. Tokens can be redeemed for a variety of digital and real world offerings. It’s a crypto asset, based on the carbon negative Celo blockchain, that represents effort to make the world more sustainable with action. The more tokens someone collects, the more positive impact they’ve made in the world. This will be reflected by more power in the Tiki universe, where you can use tokens to exchange for apparel, get voting power on company decisions such as product designs, early access to collections, and more.

The Opportunity

Starboard has been on the market for almost 30 years and has been pioneering being a climate positive brand. They are constantly innovating and seen the opportunity to have not only their team fully behind their mission, but also all their community.

“We see a social token as the first step to turning the Starboard and SOMWR community into a decentralized autonomous organization. Blue Tiki is a part of our resistance movement, valuing a live biosphere above drowning it. For those new to this space, climate positive actually means to go carbon negative". - Starboard CEO, Svein Rasmussen

Why Starboard Chose Socialstack

Starboard and Socialstack aligned on their vision to create a world where individuals are inspired to contribute to collective prosperity for humanity and planetary thriving. We offered to launch their token. The Socialstack platform is also very easy to use and no crypto knowledge is required, simply log in with your email.

How Socialstack responded

We provided Starboard help with their token design and token launch. Helped with drafting and distributing a press release and secured coverage by major crypto press. The token launched at Socialstack’s party at ETH Denver, the largest Ethereum conference in the world. We have done many ideation sessions on the various actions the community can take to earn the $BTIKI token and the different ways to redeem them. Socialstack offered the Starboard team a blueprint and facilitated Web3 industry partnerships with Celo and Toucan Protocol. In addition we provide the team speaking and activation opportunities at events. It is an ongoing collaboration.

The Results

  • 500k of plastic was removed from the ocean
  • $12k worth of 10 X climate positive merchandise sold
  • 5k $BTIKI tokens redeemed to plant mangrove trees

The Blue Tiki token ($BTIKI) unlocks exclusive discounts, private events, and membership benefits within Starboard and SOMWR’s entirely global water sports community. Tokens can be redeemed for a variety of digital and real world offerings. 

The token was launched on the carbon negative Celo blockchain. 

Starboard strongly believes that climate-conscious customers in the outdoors community should be rewarded for choosing to do good. That’s why they introduced the Blue Tiki token. It’s a crypto asset, based on the carbon negative Celo blockchain, that represents effort to make the world more sustainable with action. The more tokens someone collects, the more positive impact they’ve made in the world. This is reflected by more power in the Tiki universe, where you can use tokens to exchange for apparel, get voting power on company decisions such as product designs, early access to collections, and more.